Medium: Digital
Software: Photoshop, Coral Painter IX
An Experimental Animation Studio
Tag-toons
May the balloons from rowdy bikers miss you every time, may there's no hangover from bhaang, may the Grease and Silver washes off smoothly, may you look fresh as New the next day. Happy Holi
Sketchual Craving
Watching an old 1970's Hindi Movie the other day, remembered how Actresses used to look amazingly beautiful in those long huge Wigs decorated with flowers, thick Mascara that made their eyes look like lotus petals. A sun kissed look on the face, with probably a mole on the cheek or 3 on the chin with an arm band. Just made me wanna make a quick sketch. There are mannikins like these still standing in front of shops in my hometown.
www.theanimationgarage.com
Finally, without further delay, Announcing 'the animation garage' Website.You'll see some of the new stuff as well as old, we'll keep updating. Do visit, your feedback is most welcome.
Many thanks to my dear friend Divya Sud Qureshi and HYPER, for putting up with my eccentricities :)
www.theanimationgarage.com
Many thanks to my dear friend Divya Sud Qureshi and HYPER, for putting up with my eccentricities :)
www.theanimationgarage.com
Founder
Man behind the amazing train chase sequence of Amaron’s Mangal-Pandu Clay Animated TV Commercial, Director Virender Singh Rathore, popularly known as Veeru among his peers, is a well known name in the Animation fraternity. Classically trained in Animation Film Making under Russian Masters Alexander Devidove and Vladimir Tarasov of Soyuz Multi Film, Moscow, Virender jumped into animation as early as 1995.
A great lover of Chai, Virender’s talents were acknowledged in the student days itself by the very institute he was studying in, when they chose his design to be their logo, and his other four concepts were selected by then popular Music Channel to be made into Channel IDs.
Known to deliver painstakingly precise work, his quest to innovate, urge to learn and willingness to take risks landed him a variety of interesting projects that people would usually shy away from. He went on to became one of the pioneers in Clay Animation with his very popular first attempt ‘Gaseous Clay’ , which went on to bag 5 Promax Aisa Awards.
Denied admission in a prestigious Art college being from different state, worked in favor of him, for it saved him from learning man made rules in Art, and always was a free spirit and ready to challenge and experiment. He went on to work on India’s first Animatronics model for Bisleri, and made hyper realistic Woodpecker Model with actual chicken feathers, and then Parachute TVC provided him the opportunity to make wooden puppets.
In 14 long years he grew from Senior Animator to Animation/ Creative Director and so did his portfolio, that has the best of clients and Brands such as MTV, Bisleri, Amul, Nestle, Amaron Battery, Videocon, Cadbury, Fido, Parachute, Arena Multimedia, Hit, CFSI, Tata Cancer Hospital, Shaadi No.1, Meridian, NewYork Life, Footcandles etc.
TAG is his sincere attempt to bring the Basics and Fun back into Indian Animation.
A great lover of Chai, Virender’s talents were acknowledged in the student days itself by the very institute he was studying in, when they chose his design to be their logo, and his other four concepts were selected by then popular Music Channel to be made into Channel IDs.
Known to deliver painstakingly precise work, his quest to innovate, urge to learn and willingness to take risks landed him a variety of interesting projects that people would usually shy away from. He went on to became one of the pioneers in Clay Animation with his very popular first attempt ‘Gaseous Clay’ , which went on to bag 5 Promax Aisa Awards.
Denied admission in a prestigious Art college being from different state, worked in favor of him, for it saved him from learning man made rules in Art, and always was a free spirit and ready to challenge and experiment. He went on to work on India’s first Animatronics model for Bisleri, and made hyper realistic Woodpecker Model with actual chicken feathers, and then Parachute TVC provided him the opportunity to make wooden puppets.
In 14 long years he grew from Senior Animator to Animation/ Creative Director and so did his portfolio, that has the best of clients and Brands such as MTV, Bisleri, Amul, Nestle, Amaron Battery, Videocon, Cadbury, Fido, Parachute, Arena Multimedia, Hit, CFSI, Tata Cancer Hospital, Shaadi No.1, Meridian, NewYork Life, Footcandles etc.
TAG is his sincere attempt to bring the Basics and Fun back into Indian Animation.
The Animation Garage is First of it’s kind dedicated Experimental & Stop-motion Animation Studio in India. Envisioned in 2004, it took 5 years, 3 jobs, 40263 cups of teas, observing Indian Animation Market Trends, Survival of Studios on Outsourced projects, Tall claims of IP Creations where ‘IP’ was missing, depart from genuine creativity and advent of ‘Bol-Bachchans’ was fuel enough to inspire to make into a realization. The Animation Garage came into being in May 2009. Brainchild of Prominent Animation/Creative Director Virender Singh Rathore, popularly known as Veeru among his peers with the purpose of creating and providing services to clients with abundance of creativity and imagination without boundaries.
Being the only dedicated experimental animation studio, the animation garage is set to revolutionize the very foundation of animation and the way it is perceived in India. Specially dedicated to cater the domestic advertising needs and to produce breathtaking, innovative and never before seen animation styles. We believe that every film is a work of art, and like art, every film should have a unique texture, look and feel. Hence be it 3D, 2D, Clay Animation, Paint Animation, Sand Animation, Pixilation and so on, have immense malleable potential and can be developed further to produce never before seen visuals. We believe in creating Iconic characters and styles to suit particular storytelling. The Animation Garage, is exactly what it says it is, it's a garage for creative minds to play and come up with innovative ideas.
TAG wish to Organize periodic workshops to Educate Animators about different Animation Styles, and also one on one workshops with Agency Creatives demonstrating them the potential of Stop-motion and encourage them to come with out of the box ideas.
Watch out this space for Advanced Stop-motion Film Making Workshop Announcement.
Regards.
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